With Facebook you can easily keep in touch with friends, find people you lost contact with years ago and share all sorts of information with them: status updates, links, videos, photos and more.
"But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James.
"We create a new Facebook page for each user, and have a specific methodology to target the ads from that page, so that you're not wasting leads on your relatives." The potential for Lovebook is vast, claims James.
Lovebook offers three packages, which promise different levels of Facebook reach.
With First Date, customers will receive a minimum of five "leads", in the form of Likes or direct messages.
You also have a real-time chat to talk to contacts who are also online, and private messages for more confidential information.
Besides these basic social characteristics, Facebook also includes pages for popular actors, bands, movies, TV shows, Internet websites, sports, activities and pretty much anything you can think of, which you can join as a fan.
The more you talk, the more you will see each other. Then perhaps you should take the next step and meet up.
We designed the service with you in mind and built in some of the most requested features, including: text messaging, personalized notes, and photos.
Dare to take the chance to get to know the person you're talking to.
A nice conversation will highlight your best features.
"We have no overheads," says James, who is the sole full-time employee of the company.